In comparison to other social platforms, LinkedIn has become the most suitable social media for making business connections.
LinkedIn - power tool for networking
What facilitates networking on LinkedIn is this social platform's function to see what people and businesses your connections know. Furthermore, you can kindly ask them to help you make the wanted introductions.
What helps users interact and get to know each other even before starting personal communications are different posts on LinkedIn. You can post how-to videos, case studies, job resources, blog posts, webcasts, etc. Content can be posted on your company page, personal page, in group discussions or as a SlideShare presentation.
Page analytics helps you keep track of your content performance.
LinkedIn - great platform for headhunting
Statistical data for 2017 speaks for itself.
While writting this blog post, there were 6 million active job listings on LinkedIn. There were 3.4 million LinkedIn users that have enabled Open candidate feature and 4 million users identified themselves as contractors. In comparison to Twitter, LinkedIn has 3 times and comparing to Facebook 6 times more job views. You can read more LinkedIn statistics here.
So, LinkedIn shaped up to be the top online marketplace for job hunters and seekers.
They have developed a mobile app specially designed to make the recruitment process smoother and easier. The app is called Job Search and 40% of LinkedIn users are already using it to look for new jobs.
LinkedIn - good channel for B2B advertising
With LinkedIn ads, you can target a specific audience in a professional context.
Filters you can use are member-generated demographic data, such as job title, company, industry, seniority, and more. What is truly great is that you can market your products and services to influencers, decision makers, and executives - so, your ads will be seen by people who matter and make decisions.
You can combine targeting criteria in such way to build your ideal buyer persona, e.g. IT decision maker in Austria, small business owner from the food industry or farmaceutical CMO.
To sum up, LinkedIn is a great place for all sorts of professionals to find content that can help them do their work better. Company page analytics can really be useful to determine what is working and what isn't, so you can optimize time and energy. Sponsored updates can be used to amplify the reach of your best content.