Agency Novelus Blog

Doing business in Slovenia - Market Entry and Negotiations

Slovenia is a rather small market. Although small in a geographical and economic sense, it is quite developed in terms of adopting new technologies and innovative concepts. Anyhow, if you wish to enter Slovenian market, you need to understand Slovenian business style.

Serbian Business Culture and Serbian Negotiation Style

Serbian business style is not a typical one. It is strongly influenced by the history of wars, conflicts and betrayals.

The Differences Between ATL, BTL and TTL advertising

ATL (above the line) and BTL (below the line) are the two terms often used in everyday life of effective media buying and advertising. Do you know exactly what is the difference?

Serbia: Foreign Market Entry

When interested in foreign market entry and doing business in a certain market, it is of a great importance to reflect on the country’s culture

5 Web Design Trends For 2018

Let’s talk about new upcoming website design trends for 2018. The focus will be on designing simple but powerful websites that are well optimized for mobile devices and user experience oriented.

Are You Using LinkedIn for Networking and Advertising?

In comparison to other social platforms, LinkedIn has become the most suitable social media for making business connections.

3 Tips How to Prevent the Decay of Your Hospital’s Reputation

Reputation is one of the most important components in healthcare organization's success. This blog post includes three very useful tips for improving and maintaining great reputation of your medical or healthcare organization.